As Digital Lead & Organizer at TechTank Toronto, I managed digital and content projects to drive brand awareness and community growth, leading a small team of software engineers, content creators, and volunteers. I designed graphics and established a cohesive social media brand identity, wrote engaging copy to grow audience reach, and captured event photography to fuel compelling campaign content. On the technical side, I led the complete rewrite of the TechTank website — modernizing the stack, improving information architecture, and creating a conversion-oriented experience that channels visitors into active community roles. I also presented technical talks at events, covering topics from browser extensions to engineering best practices.