Digital Lead
TechTank Next
Ground-up rebuild of the community site — role-based onboarding funnels and a live event archive.
Client: TechTank Toronto
Year: 2026
Team: 1
Shipped a full community platform, PRD to production.
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Community Homepage and Conversion Path
Owned the TechTank rebuild from product framing through shipped code, turning a volunteer-run meetup presence into a clear community platform. The homepage establishes the promise, proof points, and primary paths into the organization; behind it are the information architecture, responsive component system, and analytics hooks needed to make the community measurable.
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Structured Event Archive and Analytics
Designed and built the event archive as the operational memory of the community: years of talks, socials, coffee chats, sports events, and experiments become searchable, filterable, and maintainable. The screenshot shows the public interface, but the value is the content model and admin-friendly structure that let organizers keep the program alive without rebuilding pages by hand.
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Role-Based Onboarding Funnels
Mapped community growth into role-based funnels for speakers, hosts, sponsors, and volunteers. Each path translates a vague "I want to help" into expectations, benefits, and a next step, reflecting the product work behind the site: clarify the audience, reduce ambiguity, and convert goodwill into active participation.
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TechTank Toronto — Website Redesign (Desktop)
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TechTank Toronto — Website Redesign (Mobile)
Get in Touch
I'm based in Toronto, Canada. Open to roles where engineering and product need to work closely together.